7 Ways to Hack the Mind of the Online Shopper: A Visual Guide for Retailers and Ecommerce Companies Paperback – 16 Aug. 2016

Online retailers, please make a micro-commitment to your devoted customers. Read this book now and then adopt one of these seven hacks. (Of course, we'd be thrilled if you'd immediately start work on the other six.) You would make our brains feel so much better, and we'd probably start buying even more. (And believe me, I buy a lot online, especially now that I live in a smaller market without all the big city shopping options.)Oh, how my brain and I hate duplicate thumbnail images of the same item, thousands of choices, endless sequences of products, the labels that fit you but don't describe me, complex return policies, technical jargon that's meaningful to you but pointless to me, and other non-customer centric actions. If you read this book, you'll understand the cognitive pain, paralysis and fatigue you're causing us. No wonder we flee leaving stuff in our shopping carts.Very insightful, practical book and so easy to read! Love the layout and the examples, both good and bad.

If you're an e-seller (like me) you have to know the facts that Jennie shares in this book. Like she says, we can invest a ton in hardware and software, but understanding the human brain is The Key to converting visitors to buyers. And isn't that the bottom line?The elements of human decision are laid out so simply and clearly. As someone who has spent a fortune in having pretty websites developed, only to realize very low sales, I now know that focusing on what Jennie is teaching is the better investment. Brilliant! Thanks!

Each chapter can be read while waiting in line for your coffee. Jennie Wong cuts to the chase about each thing, but offers plenty of backup if you want to learn more.

Dr. Jennie Wong does the research for you and takes all the guesswork out of increasing your revenue stream immediately. In short form geared to the goal oriented, she lays out simple fixes to the user end of your site that will turn your lagging sales into a gracious client experience with great returns!

If you have a web-shop this is worth reading. Its a quick read no bulls*** just to fill the pages with great examples of application. Definitely worth your money if you can just use 1 thing